Although you might be unable to find the magic formula for success in your content that causes it to go viral. There are, however, a few methods you may use to help get your articles seen by more pet owners.

Empathy

It’s vital for pet owners to feel that you understand their needs and that your animal hospital’s social media content is tailored to them. People like sharing their knowledge with friends and family when a post is highly relatable. “Look, this is exactly how I’m feeling right now.”

Emotion

Posts with videos or animations, as well as uplifting or bittersweet music, are also popular—ideal for producing Reels and Stories as well as on TikTok. (CANVA has a large collection of video and audio clips from which to choose.)

Humor

Who doesn’t like a cute and funny dog or cat post? Social media platforms that use humor as a content strategy see better social media engagement rates. If this is done correctly, it could lead to an increase in website traffic and new business for your veterinary practice.

About the VET Marketing Agency (VMA)

The VET Marketing Agency (VMA) is a premier provider of digital marketing and social media engagement services to the veterinary animal hospital industry. We offer veterinarians ways to grow their businesses through strategic consultation and a suite of a-la-carte digital marketing services. 

VMA services include veterinary custom website design, veterinary search engine optimization, veterinary paid advertising programs, veterinary social media marketing, engagement services for animal hospitals, and 24/7 reputation management services for veterinarians.

We are a family-owned business located in New Jersey, and unlike our competitors, we exclusively support the veterinary industry. The VMA is a certified Google Partner and a member of the Veterinary Hospital Managers Association (VHMA), and also a member of the Independent Veterinary Practitioners Association (IVPA).

Contact us to find out more, visit VETMarketingAgency.com or call (800) 609-7657 ext. 700.