Why does your veterinary website need to be designed with a mobile-first approach?
Now that mobile internet users have surpassed desktop users it’s critical for your veterinary practice to enable consumers to engage with your animal hospital in a seamless mobile experience. Veterinary website design is the key to providing just that.
Consumers Prefer Mobile over Desktop
According to the Pew Research Center, Americans are turning away from their personal computer in favor of mobile devices. Every day more people access the internet on their phone than any other device, and every year there are more search queries performed on smartphones than all computers combined. Veterinary website design that offers a smooth mobile experience is critical to keep pace with this changing landscape.
Mobile Veterinary Website Design Increases Veterinary SEO Rankings
With search engines like Google placing major emphasis on mobile responsiveness, it’s vital for veterinary clinics to have a website that displays correctly for smartphone users.
“Veterinary websites that offer a great user experience across all devices are those that display correctly on mobile devices. Mobile Veterinary website design is an integral part of Veterinary SEO strategies and will help your animal hospital attain higher rankings and create a loyal following of new customers,” stated DJ Vallauri, Founder and CEO of the VET Marketing Agency.
Mobile Users versus Desktop Users – The Stats.
According to Oberlo, the percentage of global web traffic on mobile phones has surged over the past decade. As of July 2021, 56.75 percent of all web traffic came through mobile phones.
If we were to go back a decade to 2011, this figure was at a meager 6.09 percent. Fast forward five years later to 2016 and the percentage of web traffic on mobile had already increased over seven-fold to 45.91 percent.
The quickest growth rate came from the first few years of the past decade and has slowed significantly since then. Comparing the percentage of web traffic on mobile, the average year-over-year growth rate from 2012 to 2016 was 51.43 percent, compared to 4.68 percent from 2017 to 2021.
Our Approach to Website Design at the VET Marketing Agency
At the VET Marketing Agency, we provide Veterinary website design services that work to engage new Veterinary customers and create a seamless mobile experience. Veterinary website design is at the core of our Veterinary SEO strategies.
Many veterinary animal hospitals have websites so dated they are not able to be viewed on mobile devices or updated with Veterinary keywords for Veterinary SEO.
About the VET Marketing Agency
The VET Marketing Agency is the premier provider of digital marketing and social media engagement services to the veterinary animal hospital industry. Services include veterinary website design and development, veterinary search engine optimization, veterinary paid advertising programs, social media marketing, and engagement services for animal hospitals, and 24/7 reputation management services for veterinarians.
Headquartered in New Jersey, the VET Marketing Agency offers full-service, cost-effective digital solutions to ensure its veterinary customers remain competitive and, on the marketing cutting edge. The VET Marketing Agency is a certified Google Partner and a member of the Veterinary Hospital Managers Association (VHMA) and the Independent Veterinary Practitioners Association (IVPA).