Outsourcing Veterinary Marketing Services to a Professional Agency
One of the biggest issues facing veterinary professionals is that even if they have a background in digital marketing and have a strategy lined up, they often don’t have the time to implement it. After all, veterinary practices are often busy and emergencies can happen at any time.
On the other hand, it’s not uncommon for a veterinary practice to hire a receptionist or intern with one of their responsibilities being to take care of that practices’ social media and online marketing. However, if these employees don’t have experience in digital marketing strategies, it might leave veterinary professionals feeling frustrated that their online efforts aren’t paying off.
If one or both of these situations sound familiar, then it’s time to look into hiring a veterinary digital marketing company. So, let’s take a look at what the best veterinary marketing companies have in common, and why veterinary practices should consider outsourcing their marketing.
What is a Veterinary Digital Marketing Agency?
A veterinary digital marketing agency is a company that specializes in helping veterinary practices with their digital marketing and online presence. Unlike other digital marketing agencies that have a very broad spectrum of clients, veterinary marketing companies work specifically with veterinary professionals and practices.
These companies typically charge a monthly retainer fee for their services, which can cost as much or as little as a veterinary practice can afford. This means they’re accessible for almost every veterinary practice, regardless of how extensive their marketing budget is.
By specializing in a single industry, veterinary marketing companies are the best choice for veterinary practices looking to outsource their marketing.
What Services do the Top Veterinary Marketing Companies Offer?
As veterinary marketing companies are set up to have the same structure as a typical in-house marketing team, but with the additional advantage of having professionals in nearly every digital marketing process, a good marketing agency will offer a wide range of services.
The most commonly offered services include:
- SEO and Local Search support
- Digital advertising
- Social media marketing
- Analytics and reporting
Some veterinary marketing companies may also offer additional specialties, such as website design services and website hosting support. The best veterinary marketing companies will often offer a well-rounded range of services that can take care of any veterinary practices’ digital marketing.
With that being said, veterinary professionals should watch out for veterinary marketing companies that seem to offer too many services, as this can indicate that they are not experts in any one practice. While this isn’t necessarily a red flag, veterinary practices that are looking for certain outcomes should look for veterinary marketing agencies that specialize in a handful of services.
In a way, it’s like visiting a restaurant. If a restaurant has a large menu with a wide variety of dishes, this can often indicate that none of those dishes will be anything exceptional. However, small restaurants with a limited number of dishes each day are often known for their excellent food.
Benefits of Outsourcing to a Veterinary Marketing Company
Cheaper than Hiring Employees
One of the biggest advantages of outsourcing marketing is that a veterinary practice doesn’t have to hire their own marketing team. Given that the average salary for an SEO specialist is $50,000/year, and that employee only covers one specific area of digital marketing, outsourcing is often more financially viable for smaller veterinary companies.
Plus, it’s estimated that the average cost of replacing an employee is roughly half of their salary. Should a veterinary practice hire the wrong employee for the job, it can be even more costly.
Tailored to Individual Businesses
The best veterinary marketing companies will have a range of employees with different specializations, meaning they can easily tailor every client’s marketing to their individual business needs. So, instead of getting a generic digital marketing plan that is offered to all of their other clients, veterinary practices will be paying for the implementation of a customized digital marketing strategy.
Marketing software isn’t typically cheap, meaning that it tends to be outside of an average veterinary clinic’s price range. However, top veterinary marketing companies will have this software available to use for their clients. This means that a veterinary practice can gain the benefits of professional software without having to pay for a license.
One of the primary advantages of veterinary marketing agencies is that not only are they experts in digital marketing, but also marketing for the veterinary industry. These marketing experts will usually attend regular conferences and be up-to-date with the latest developments in both the veterinary and marketing industries. This makes them the perfect choice for veterinary practices looking to have experts behind their marketing strategies.
When to Avoid a Veterinary Marketing Agency
However, none of this is to say a veterinary marketing company will be a good fit for every veterinary practice. Veterinary practices that have extremely limited marketing budgets need to be aware that the specialized services offered by these niche marketing companies aren’t the cheapest option. However, they do produce results that reflect their pricing.
With this in mind, veterinary practices should avoid veterinary marketing agencies that advertise their services purely based on them being cheap or affordable. These services are likely to be cookie-cutter solutions that won’t be tailored to individual businesses, leaving the outcome to be average at best.
In these situations, veterinary professionals should look at performing some digital marketing activities in-house where possible until they have the budget to pay for services from a top veterinary marketing company.
Expert Marketing Solutions from Vet Marketing Agency
Vet Marketing Agency is a full-service marketing agency that specializes in digital marketing for the veterinary industry. With a wide range of proven and reliable services ranging from SEO to social media marketing, veterinary practices are in good hands with our friendly experts. And, with VMA’s range of marketing plans and a la carte services, we’ve got marketing solutions to fit every budget. Contact us for more information today.