It is important to continually market your veterinary animal hospital business online–especially because these days, it takes more than just a Yellow Page listing and a small landing page.

In today’s hyper-competitive world, one must be everywhere all the time. Four billion people are connected to the internet worldwide, and they’re searching for information and content faster than it can be created. Creating more ways to get found is more important than ever for your veterinary animal hospital business.

Your Blog Should be Part of your overall marketing strategy

More than ever, it’s important to understand why your veterinary website needs a blog for bringing in new traffic. Your blog should be treated much like any other veterinary animal hospital marketing strategy—social media, SEO, online listings and advertising all play an important part.

Top 5 tips for Your Veterinary Animal Hospital Blog

1. Content is Key

When it comes to blogging for your animal hospital, content is king! However, this doesn’t mean that you need to become a professional writer or spend hours at the computer every day. Posting once a week is fine if the content and engagement level are engaging and helpful–the most important thing is getting started.

2. Make it Easy  

After the basic setup, our VET Marketing Agency will choose a design that fits your practice’s branding and style, as well as your website. The easier we make it for you to post new content, the more likely you are to do so. A lot of veterinary animal hospitals simply allow their team members to drop off articles or comments rather than making them ask the practice manager for access every time

3. Look for Cross Promotion Opportunities  

Utilize your current resources to promote and extend your veterinary animal hospital blog. Make sure all of these social media sites have links back to the site so it’s easy for people to find you. Use your veterinary animal hospital social media, links from emails you send out, and include the link in any posts on discussion forums.

4. Keep it Up-to-Date  

Make sure your veterinary animal hospital blog stays current and doesn’t become a neglected project that you only update when you have extra time and if you don’t have the time, our VET Marketing Agency can help.

The number one rule of blogging is to keep it relevant, up-to-date, and interesting for your readers. Whether that means posting a new blog article on a daily basis or writing 1-2 longer pieces per week, you want people coming back to your veterinary website and blog often. If your veterinary animal hospital blog posts are stale and outdated, people may abandon it for another blog they like better.

5. Let the Community Lead  

If you do nothing else, have fun with it. Your veterinary animal hospital blog should be a place where people can feel free to comment, ask questions and interact with each other. This is the heart of blogging—the reason why millions of blogs have been created in the first place, so make sure to listen and respond to what people are saying on your website.

Of course, you will want to ensure your veterinary animal hospital blog will allow you to moderate outside comments and review them before you make them live and viewable to the public.

EXTRA TIP: Blogging Helps your Website to Rank Higher on Google

More and more, Google is allowing blogs to be indexed alongside other web pages. Most people aren’t aware that when you search for information on the web, blog posts can show up in the 3rd or 4th position of your search results! Having content appear above the fold can be a great way to get more traffic to your blog.

About the VET Marketing Agency 

The VET Marketing Agency is the premier provider of digital marketing and social media engagement services to the veterinary animal hospital industry. Services include veterinary website design and development, veterinary search engine optimization, veterinary paid advertising programs, social media marketing, and engagement services for animal hospitals, and 24/7 reputation management services for veterinarians.

Headquartered in New Jersey, the VET Marketing Agency offers full-service, cost-effective digital solutions to ensure its veterinary customers remain competitive and, on the marketing cutting edge. The VET Marketing Agency is a certified Google Partner and a member of the Veterinary Hospital Managers Association (VHMA).

To find out more about the VET Marketing Agency, visit VETMarketingAgency.com or call (800) 609-7657 ext. 700.