Veterinary Marketing Ideas That Work
Make sure your social media account profiles are all up to date with your hours, about us section, phone etc. Your critical business information. And, be sure you’re posting on your social media accounts at a minimum 2-3 times per week.
You want to also focus on Facebook and Instagram as your primary social media platforms. And if you have the time you can try out TikTok and Snapchat. But these platforms are only recommended if you have the extra bandwidth in your practice to devote time to them.
Notice that I didn’t mention Twitter. At this time Twitter is still trying to figure out what it wants to be when it grows up.
Write press releases and send them to local newspapers.
It’s always a good idea to keep your local newspapers and your chamber of commerce updated on new happenings with your practice or animal hospital. Maybe share updates on new jobs you created with new staff, or celebrate national pet day or even talk about that shiny new website you just launched with the VET Marketing Agency (LOL). The local media is always looking for new happenings to write about especially when it’s from local businesses.
SEO – Search Engine Optimization is a must-have and must-do for your website. SEO is the practice of researching keyword phrases your customers are searching for when looking for a veterinarian or animal hospital and then tweaking your website to include those keyword phrases in your website content. By doing this, it will tell Google your website is relevant for those keyword phrases and Google will rank your site higher in the search results.
Now there’s more to it than this, but of course, you can always reach out to us at the VET Marketing Agency and we can help.
Update your website with the highest quality images you can afford. Thanks to the latest cell phone cameras, this is easier to do than a few years ago. Most practices we talk to have had major staff changes in the last few years. So if you’re in that camp, be sure to take photographs of your new staff and then post those on your website, Facebook and Instagram. Be sure you optimize the photographs for the web, so they will load very fast and won’t slow down your website.
Last but not least, reach pet owners immediately through pay-per-click advertising, also known as PPC.
Now, this isn’t for everyone, but if you can allocate at least $300 per month for 3 months, you should definitely consider launching a Google Ads PPC marketing program.
PPC affords you the ability to bid on keyword phrases that are simply too competitive for your animal hospital to come up organically in Google search results. But while your website will gain immediate visibility, usually within 24 hours, like all other forms of advertising, your ads will stop running on Google when you stop paying.