Animal Hospital Veterinary Blog Articles

So you’ve opened up your own veterinary hospital and are an independent veterinary practitioner.  Congratulations are in order. You are in control of your own destiny and not bound by the corporates and conglomerates who dictate how you run your business. The future continues to look bright for you.However, when it comes to your online […]

We just published a new video that discusses the need for veterinary social media marketing efforts to be focused on where your customers are. Don’t worry about being on Twitter or Snapchat if most of your customers are on Instagram, Facebook, and Tiktok. While social media platforms are free to use, there is a right […]

Social media can be a fantastic platform for promoting your brand. It may even be an effective tool for developing your personal brand. Social media is utilized by 78 percent of adults, making it an excellent platform to connect with others. Although cute animal videos and funny memes attract a lot of attention on social […]

These days there is an increasing amount of smaller independent animal hospitals and veterinary clinics being acquired by large private equity-funded corporations, with VCA/MARS being one of the largest players. This article addresses ways the smaller veterinary practices can maintain their independence while competing aggressively against the corporate conglomerates.

There is so much buzz around the social media platform TikTok that one cannot help but consider the platform in any veterinary marketing plan. In fact, we’re even starting to dip our toe into the frenzy surrounding TikTok for our own marketing. So let’s first take a good look at some of the facts surrounding […]

Today’s modern veterinary websites are designed to provide website visitors with immediate access to veterinary services and information that they need. Veterinary clinic websites are more than just an online brochure. Your website should do much more than tell potential clients about your practice, it should provide them with what they need to know in […]

“This is the oldest trick in the book. Provide an animal hospital with a brand new shiny website that can only operate on the agency’s proprietary content management system,” said DJ Vallauri Founder and CEO of the VET Marketing Agency. “Should your relationship go awry or you just simply decide to work with another agency in the future, you will not be able to operate your website as it won’t operate without the proprietary CMS.”

A recent veterinary job satisfaction survey, conducted by the Veterinary Hospitals Managers Association (VHMA) surfaced some key insights we wanted to share with you here. When asked, “How satisfied are you with your current work hours?” 238 survey respondents answered: 13% extremely satisfied 38% very satisfied 32% moderately satisfied 10% slightly satisfied 7% not at […]

Visits to veterinary hospitals have spiked amid the COVID-19 pandemic, particularly among pets owned by those struggling financially. Most animal hospitals have seen their businesses increase three-fold in the last 18 months, while veterinary doctors and staff remain increasingly overwhelmed in dealing with the volume of pet patients. While tensions may run hot, every animal […]

Do you need help in marketing your veterinary hospital? Veterinary businesses are often small, independent companies that lack the large budgets necessary for extensive marketing. While there are strategic ways to market an animal clinic without spending a lot of money, it’s important to choose the right options for your practice. First Check-up is Free […]