Animal Hospital Veterinary Blog Articles

In July, META (parent company of Facebook) announced a major change to Facebook’s news feed: it has been divided into two parts! The Home tab offers items recommended to users based on their activities on the app, while the Feeds tab displays content from people, pages, and groups that the user is following. The goal […]

We just published a new video that discusses the need for veterinary social media marketing efforts to be focused on where your customers are. Don’t worry about being on Twitter or Snapchat if most of your customers are on Instagram, Facebook, and Tiktok. While social media platforms are free to use, there is a right […]

Social media can be a fantastic platform for promoting your brand. It may even be an effective tool for developing your personal brand. Social media is utilized by 78 percent of adults, making it an excellent platform to connect with others. Although cute animal videos and funny memes attract a lot of attention on social […]

These days there is an increasing amount of smaller independent animal hospitals and veterinary clinics being acquired by large private equity-funded corporations, with VCA/MARS being one of the largest players. This article addresses ways the smaller veterinary practices can maintain their independence while competing aggressively against the corporate conglomerates.

There is so much buzz around the social media platform TikTok that one cannot help but consider the platform in any veterinary marketing plan. In fact, we’re even starting to dip our toe into the frenzy surrounding TikTok for our own marketing. So let’s first take a good look at some of the facts surrounding […]

Visits to veterinary hospitals have spiked amid the COVID-19 pandemic, particularly among pets owned by those struggling financially. Most animal hospitals have seen their businesses increase three-fold in the last 18 months, while veterinary doctors and staff remain increasingly overwhelmed in dealing with the volume of pet patients. While tensions may run hot, every animal […]

Do you need help in marketing your veterinary hospital? Veterinary businesses are often small, independent companies that lack the large budgets necessary for extensive marketing. While there are strategic ways to market an animal clinic without spending a lot of money, it’s important to choose the right options for your practice. First Check-up is Free […]

As a veterinary practice, you want to provide the best care for your patients. But how can you do that if they never come back? It’s important to keep your customers engaged with what is going on at your animal hospital or clinic. In this blog post, we will discuss ways that you can keep […]

Make sure your social media account profiles are all up to date with your hours, about us section, phone etc. Your critical business information. And, be sure you’re posting on your social media accounts at a minimum 2-3 times per week. You want to also focus on Facebook and Instagram as your primary social media […]

While it is an accepted fact that Google’s search engine algorithm has changed quite a bit over the years, one thing still remains true − people use search engines to find information about veterinary services in their area. When someone searches online for veterinary providers in a specific geographic location, chances are they want to […]